Public Relations Practices: Managerial Case Studies and Problems - Couverture souple

Center, Allen H.

 
9780133127645: Public Relations Practices: Managerial Case Studies and Problems

Synopsis

MARKET: Directed primarily toward undergraduate marketing college/university majors, this text also provides practical content to current and aspiring industry professionals.

Written by two of the most respected individuals in the field, Public Relations Practices presents timeless case studies to help future practitioners develop agility in the principles and applications of effective two-way communications likely to confront them and their employer.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

MARKET: Directed primarily toward undergraduate marketing college/university majors, this text also provides practical content to current and aspiring industry professionals.

Written by two of the most respected individuals in the field, Public Relations Practices presents timeless case studies to help future practitioners develop agility in the principles and applications of effective two-way communications likely to confront them and their employer.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Autres éditions populaires du même titre

9780133354058: Public Relations Practices: International Edition

Edition présentée

ISBN 10 :  0133354059 ISBN 13 :  9780133354058
Editeur : Pearson, 2013
Couverture souple