Public Relations Practices: Managerial Case Studies and Problems - Couverture souple

Center, Allen H.

Couverture souple

ISBN 10 : 0133127648 ISBN 13 : 9780133127645

Editeur : Pearson, 2012

Synopsis

MARKET: Directed primarily toward undergraduate marketing college/university majors, this text also provides practical content to current and aspiring industry professionals.

Written by two of the most respected individuals in the field, Public Relations Practices presents timeless case studies to help future practitioners develop agility in the principles and applications of effective two-way communications likely to confront them and their employer.

A propos du livre

Présentation de l'éditeur

MARKET: Directed primarily toward undergraduate marketing college/university majors, this text also provides practical content to current and aspiring industry professionals.

Written by two of the most respected individuals in the field, Public Relations Practices presents timeless case studies to help future practitioners develop agility in the principles and applications of effective two-way communications likely to confront them and their employer.

Détails de l'édition

• Éditeur: Pearson
• Date d'édition: 2012
• Langue: anglais
• ISBN 10: 0133127648
• ISBN 13: 9780133127645
• Reliure: Broché
• Nombre de pages: 290
• Coordonnées du fabricant: non disponible
• Personne responsable: Riccardo Bacigalupo; riccardo.bacigalupo@sanoma.it; ; Sanoma Italia Via Arconati, 1 �; Milano; 20135; Italie