Strategic Management and Competitive Advantage: Concepts - Couverture souple

Barney, Jay; Hesterly, William

Couverture souple

ISBN 10 : 0133129306 ISBN 13 : 9780133129304

Editeur : Pearson Education Limited, 2014

Synopsis

Just the essentials– Strategic Management and Competitive Advantage strips out excess by only presenting material that answers the question: does this concept help readers analyze cases and real business situations? This carefully crafted approach provides readers with all the tools necessary for strategic analysis. KEY TOPICS: What Is Strategy and the Strategic Management Process?; Evaluating a Firm’s External Environment; Evaluating a Firm’s Internal Capabilities Chapter 4: Cost Leadership; Product Differentiation; Vertical Integration; Corporate Diversification; Organizing to Implement Corporate Diversification; Strategic Alliances; Mergers and Acquisitions; International Strategy MARKET: For readers interested in learning the fundamental concepts of strategic management, without having to skim through pages of irrelevant bulk.

A propos du livre

Présentation de l'éditeur

For courses in strategy and strategic management.
 
Core strategic management concepts without the excess.
 
Just the essentials, Strategic Management and Competitive Advantage strips out excess by only presenting material that answers the question: does this concept help readers analyze real business situations? This carefully crafted approach provides readers with all the tools necessary for strategic analysis.

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Détails de l'édition

• Éditeur: Pearson Education Limited
• Date d'édition: 2014
• Langue: anglais
• ISBN 10: 0133129306
• ISBN 13: 9780133129304
• Reliure: Broché
• Numéro d'édition: 5
• Nombre de pages: 400
• Coordonnées du fabricant: Pearson; https://in.pearson.com/; ; via Lombardia 4; Arluno; Milano; 20004; Italie