Synopsis
An effective balance between authoritative theory and meaningful practice.
International Business is an authoritative and engaging voice on conducting business in international markets. This text not only describes the ideas of international business but it also uses contemporary examples, scenarios, and cases to help readers effectively put theory into practice.
This edition features updated author-written cases, including ten entirely new cases, and expanded coverage on emerging economies.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
Présentation de l'éditeur
An effective balance between authoritative theory and meaningful practice.
International Business is an authoritative and engaging voice on conducting business in international markets. This text not only describes the ideas of international business but it also uses contemporary examples, scenarios, and cases to help readers effectively put theory into practice.
This edition features updated author-written cases, including ten entirely new cases, and expanded coverage on emerging economies.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
