Articles liés à Consumer Behavior: Buying, Having, and Being
Présentation de l'éditeur
&>For undergraduate and MBA courses in consumer behavior.
Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people’s social experiences.
This program will provide a better teaching and learning experience—for you and your students. Here’s how:
- Improve Results with MyMarketingLab: MyMarketingLab delivers proven results in helping students succeed and provides engaging experiences that personalize learning.
- Digital Consumer Focus: This text continues to highlight and celebrate the brave new world of digital consumer behavior.
- Help Students Apply the Case to the Chapter’s Contents: A case study has been added to the end of each chapter along with discussion questions to help students apply the case to the chapter’s contents.
- Keep your Course Current and Relevant: New examples, exercises, and research findings appear throughout the text.
Note: You are purchasing a standalone product; MyMarketingLab does not come packaged with this content. If you would like to purchase both the physical text and MyMarketingLab search for ISBN-10: 013347223X/ ISBN-13: 9780133472233. That package includes ISBN-10: 0133450899/ISBN-13: 9780133450897 and ISBN-10: 0133451925/ISBN-13:9780133451924 .
MyMarketingLab is not a self-paced technology and should only be purchased when required by an instructor.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
- ÉditeurPearson
- Date d'édition2014
- ISBN 10 0133450899
- ISBN 13 9780133450897
- ReliureRelié
- Langueanglais
- Nombre de pages608
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Consumer Behavior: Buying, Having, and Being (11th Edition)
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Pearson, 2014
ISBN 10 : 0133450899
ISBN 13 : 9780133450897
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Consumer Behavior: Buying, Having, and Being (11th Edition)
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Pearson (edition 11), 2014
ISBN 10 : 0133450899
ISBN 13 : 9780133450897
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Consumer Behavior: Buying, Having, and Being (11th Edition)
Edité par
Pearson, 2014
ISBN 10 : 0133450899
ISBN 13 : 9780133450897
Ancien ou d'occasion
Couverture rigide
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Consumer Behavior: Buying, Having, and Being (11th Edition)
Edité par
Pearson, 2014
ISBN 10 : 0133450899
ISBN 13 : 9780133450897
Ancien ou d'occasion
Couverture rigide
Vendeur : HPB-Red, Dallas, TX, Etats-Unis
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Hardcover. Etat : Acceptable. Connecting readers with great books since 1972. Used textbooks may not include companion materials such as access codes, etc. May have condition issues including wear and notes/highlighting. We ship orders daily and Customer Service is our top priority! N° de réf. du vendeur S_355555188
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Consumer Behavior: Buying, Having, and Being (11th Edition)
Edité par
Pearson, 2014
ISBN 10 : 0133450899
ISBN 13 : 9780133450897
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Couverture rigide
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Consumer Behavior: Buying, Having, and Being (11th Edition)
Edité par
Pearson, 2014
ISBN 10 : 0133450899
ISBN 13 : 9780133450897
Ancien ou d'occasion
Couverture rigide
Vendeur : The Book Cellar, LLC, Nashua, NH, Etats-Unis
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hardcover. Etat : Good. Has moderate shelf wear, highlighting, underlining and/or writing. Great used condition.Over 1,000,000 satisfied customers since 1997! Choose expedited shipping (if available) for much faster delivery. Delivery confirmation on all US orders. N° de réf. du vendeur 10859147
Quantité disponible : 1 disponible(s)
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Consumer Behavior: Buying, Having, and Being (11th Edition)
Edité par
Pearson, 2014
ISBN 10 : 0133450899
ISBN 13 : 9780133450897
Ancien ou d'occasion
Couverture rigide
Vendeur : The Book Cellar, LLC, Nashua, NH, Etats-Unis
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Consumer Behavior: Buying, Having, and Being (11th Edition)
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ISBN 10 : 0133450899
ISBN 13 : 9780133450897
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Consumer Behavior: Buying, Having, and Being (11th Edition)
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ISBN 10 : 0133450899
ISBN 13 : 9780133450897
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Consumer Behavior Buying, Having, and Being
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ISBN 10 : 0133450899
ISBN 13 : 9780133450897
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