Consumer Behavior: Buying, Having, and Being - Couverture rigide

Solomon, Michael R.

Couverture rigide

ISBN 10 : 0133450899 ISBN 13 : 9780133450897

Editeur : Pearson, 2014

A propos du livre

Présentation de l'éditeur :

&>For undergraduate and MBA courses in consumer behavior.

 

Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people’s social experiences.

 

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• Digital Consumer Focus: This text continues to highlight and celebrate the brave new world of digital consumer behavior.
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À propos de cette édition

• Éditeur: Pearson
• Date d'édition: 2014
• ISBN 10: 0133450899
• ISBN 13: 9780133450897
• Reliure: Relié
• Nombre de pages: 608