E-commerce 2015: Business, Technology, Society - Couverture rigide

Laudon, Kenneth C.; Traver, Carol Guercio

Couverture rigide

ISBN 10 : 0133507165 ISBN 13 : 9780133507164

Editeur : Pearson, 2015

Synopsis

E-Commerce 2015 is intended for use in undergraduate and graduate e-commerce courses in any business discipline.

 

The market-leading text for e-commerce

This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce—technology change, business development, and social issues—to provide a coherent conceptual framework for understanding the field.

   

Teaching and Learning Experience

This program will provide a better teaching and learning experience—for both instructors and students.

• Comprehensive Coverage Facilitates Understanding of the E-Commerce Field: In-depth coverage of technology change, business development, and social issues gives readers a solid framework for understanding e-commerce.
• Pedagogical Aids Help Readers See Concepts in Action: Infographics, projects, and real-world case studies help readers see how the topics covered in the book work in practice.

A propos du livre

Présentation de l'éditeur

E-Commerce 2015 is intended for use in undergraduate and graduate e-commerce courses in any business discipline.

 

The market-leading text for e-commerce

This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce—technology change, business development, and social issues—to provide a coherent conceptual framework for understanding the field.

   

Teaching and Learning Experience

This program will provide a better teaching and learning experience—for both instructors and students.

• Comprehensive Coverage Facilitates Understanding of the E-Commerce Field: In-depth coverage of technology change, business development, and social issues gives readers a solid framework for understanding e-commerce.
• Pedagogical Aids Help Readers See Concepts in Action: Infographics, projects, and real-world case studies help readers see how the topics covered in the book work in practice.

Détails de l'édition

• Éditeur: Pearson
• Date d'édition: 2015
• Langue: anglais
• ISBN 10: 0133507165
• ISBN 13: 9780133507164
• Reliure: Relié
• Nombre de pages: 912
• Coordonnées du fabricant: non disponible
• Personne responsable: Riccardo Bacigalupo; riccardo.bacigalupo@sanoma.it; ; Sanoma Italia Via Arconati, 1 �; Milano; 20135; Italie