Total Global Strategy: Managing for Worldwide Competitive Advantage - Couverture rigide

Yip, George

Couverture rigide

ISBN 10 : 0133576582 ISBN 13 : 9780133576580

Editeur : Prentice Hall, 1992

Synopsis

The traditional multinational strategy of letting local branches to cater for local needs is no longer appropriate. This book shows how to create a comprehensive and integral global strategy. Using examples from Japan, USA and Europe, the book shows how to analyze and exploit international markets.

A propos du livre

Biographie de l'auteur

George S. Yip is Professor of Strategic and International Management and the Andersen Research Fellow for the Network Economy at London Business School, and also Associate Dean and head of the Fulltime MBA Program. He was previously the Chair of Marketing and Strategy at Cambridge University and a Fellow of Magdalene College, and has also held faculty positions at Harvard Business School and UCLA, and visiting positions at the China-Europe International Business School. Georgetown University, Stanford Business School, and Templeton College, Oxford. He has won both teaching and research awards. He is a Fellow of the Academy of International Business, and Co-Chairman of Perseus Consulting, a firm that leverages a worldwide network of faculty experts. He also worked for ten years in management positions with major multinational companies and consulting firms. and now serves on a number of corporate boards.

He is Joint Managing Editor of Business Strategy Review, Associate Editor of Journal of International Business Studies, and serves on the editorial advisory boards of Asia Pacific Journal of Management, Journal of International Management, Journal of International Marketing, Long Range Planning and Marketing Management. He is the author of Barriers to Entry Asian Advantage: Key Strategies for Winning in the Asia-Pacific Region and Strategies for Central and Eastern Europe; and of articles in the Columbia Journal of World Business, Harvard Business Review, Sloan Management Review, and Strategic Management Journal. He holds B.A. and M.A. degrees in economics from Cambridge University. a master's degree from the Cranfield School of Management, and an M.B.A. and doctorate from Harvard Business School.

Présentation de l'éditeur

A uniquely integrated view of the global strategy issues facing firms today.

 

Written by the subject's leading academic authorities, this highly readable text (a student favorite) addresses the most challenging task faced by multinational companies–how to deal with globalization and the resulting need for globally integrated strategies.

 

The third edition–in addition to featuring new coauthor Tomas Hult–presents a complete rewrite of all chapters, a more integrated view of eBusiness and service issues, and a new slate of innovative, practical examples in the text and case vignettes.

 

Détails de l'édition

• Éditeur: Prentice Hall
• Date d'édition: 1992
• Langue: anglais
• ISBN 10: 0133576582
• ISBN 13: 9780133576580
• Reliure: Relié
• Nombre de pages: 416
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible