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Strategic Management: Concepts and Cases, A Competitive Advantage Approach

 
9780133740363: Strategic Management: Concepts and Cases, A Competitive Advantage Approach

Présentation de l'éditeur

For undergraduate and graduate courses in strategy.

 

In today’s economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping students develop their own cutting-edge strategy through skill-developing exercises.

 

The Fifteenth Edition has been thoroughly updated and revised with current research and concepts. This edition includes 29 new cases and end-of- chapter material, including added exercises and review questions.

 

MyManagementLab for Strategic Management is a total learning package. MyManagementLab is an online homework, tutorial, and assessment program that truly engages students in learning. It helps students better prepare for class, quizzes, and exams–resulting in better performance in the course–and provides educators a dynamic set of tools for gauging individual and class progress.

 

 

This program will provide a better teaching and learning experience—for you and your students. Here’s how:

 

  • Personalize Learning with MyManagementLab: Inspire the exchange of new ideas and foster intriguing discussions with the abundant resources found in MyManagementLab.
  • Guide Student’s Learning: Proven pedagogy, exercise sets, and end–of-chapter material are all geared towards ensuring students grasp the concepts.
  • Show Concepts in Action: 29 new case studies have been added to this edition to maximize effectiveness in applying strategic management through case analysis.  

Note: You are purchasing a standalone product; MyLab does not come packaged with this content. If you would like to purchase both the physical text and MyLab search for ISBN-10: 013382389X/ISBN-13: 9780133823899. That package includes ISBN-10: 0133444899/ISBN-13: 9780133444896  and ISBN-10: 0133451836/ISBN-13: 9780133451832.

 

MyLab is not a self-paced technology and should only be purchased when required by an instructor.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

  • ÉditeurPearson College Div
  • Date d'édition2014
  • ISBN 10 0133740366
  • ISBN 13 9780133740363
  • ReliureFeuillets mobiles
  • Langueanglais
  • Nombre de pages658
  • Coordonnées du fabricantnon disponible

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Fred R. David and Forest R. David
Edité par Pearson, 2014
ISBN 10 : 0133740366 ISBN 13 : 9780133740363
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Paperback. Etat : New. INTERNATIONAL EDITION, brand New, International/Global Edition, NOT LOOSE LEAF VERSION,NO SOLUTION MANUAL, NO CD, NO ACCESS CARD, Soft Cover/ Paper Back written in English, Different ISBN and Cover Image from US Edition; Sometimes, the title is different from US Edition, and the exercises and homework problem are in different orders or maybe completely different than the US edition, Please email us for confirmation. Some books may show some word such as Not for Sale or Restricted in US on the cover page. However, it is absolutely legal to use in USA, the book will be sent from IL or oversea warehouse based on the stock availability. book. N° de réf. du vendeur 32072

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David, Fred R.; David, Forest R.
Edité par Pearson, 2014
ISBN 10 : 0133740366 ISBN 13 : 9780133740363
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Vendeur : College Campus, North Fort Myers, FL, Etats-Unis

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Etat : Good. Used Item. Does not include New Access Codes , Cd's or one time use items that come when New. This item is Used. N° de réf. du vendeur 013344479113122-CR02370688

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EUR 90,30
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Frais de port : EUR 66,48
De Etats-Unis vers France
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Quantité disponible : 3 disponible(s)

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