Retail Management: A Strategic Approach - Couverture rigide

Berman, Barry; Evans, Joel; Chatterjee, Patrali

Couverture rigide

ISBN 10 : 0133796841 ISBN 13 : 9780133796841

Editeur : Pearson, 2017

Synopsis

For courses in Retail Management.

 

A contemporary text that helps readers thrive in today’s retailing industry

Retail Management: A Strategic Approach is built on the fundamental principle that retailers have to plan for and adapt to a complex, changing environment. Without a pre-defined and well-integrated strategy, retailers may flounder and be unable to cope with the environment that surrounds them. This text helps readers become good retail planners and decision makers. The 13th Edition incorporates updated data that reflects the current world economic climate, extensive coverage of omnichannel retailing, and many new vignettes, questions, and cases, so that readers can thrive in today’s retailing industry.

A propos du livre

Présentation de l'éditeur

For courses in Retail Management.

 

A contemporary text that helps readers thrive in today’s retailing industry

Retail Management: A Strategic Approach is built on the fundamental principle that retailers have to plan for and adapt to a complex, changing environment. Without a pre-defined and well-integrated strategy, retailers may flounder and be unable to cope with the environment that surrounds them. This text helps readers become good retail planners and decision makers. The 13th Edition incorporates updated data that reflects the current world economic climate, extensive coverage of omnichannel retailing, and many new vignettes, questions, and cases, so that readers can thrive in today’s retailing industry.

Détails de l'édition

• Éditeur: Pearson
• Date d'édition: 2017
• Langue: anglais
• ISBN 10: 0133796841
• ISBN 13: 9780133796841
• Reliure: Relié
• Nombre de pages: 592
• Coordonnées du fabricant: Pearson Benelux BV; productsafety@pearson.com; ; Kabelweg 37; Amsterdam; 1014 BA; Pays-Bas