Articles liés à International Business: The Challenges of Globalization

International Business: The Challenges of Globalization - Couverture souple

Wild, John; Wild, Kenneth

 
9780133866247: International Business: The Challenges of Globalization
Couverture souple
ISBN 10 : 0133866246 ISBN 13 : 9780133866247
Editeur : Pearson Education Limited, 2015

Synopsis

NOTE: You are purchasing a standalone product; MyManagementLab does not come packaged with this content. If you would like to purchase both the physical text and MyManagementLab search for ISBN-10: 0133973026/ISBN-13: 9780133866247. That package includes ISBN-10: 0133866246/ISBN-13: 9780133866247 and ISBN-10: 013386703X/ISBN-13: 9780133867039.

 

For courses in International Business


Cultural Understanding in International Business

International Business: The Challenges of Globalization is a comprehensive introduction to the difficulties of global entrepreneurship. By employing engaging features and real world examples through a concise and focused text, the Eighth Edition presents a fresh take on the subject that is both interesting and invaluable to readers.

 

The material has been thoroughly updated based on both reader and instructor feedback and ongoing changes in the international business world to ensure that it remains up-to-date and well received by audiences. Focusing on relating major concepts to concrete examples, this hands-on text is highly relevant to a future career as a global entrepreneur.

 

International Business addresses the issue of cultural barriers that arise in global business, as well as the theory and terminology essential to the process of conducting successful business abroad. Its brief yet inclusive coverage of all major international business topics make it the ideal introductory text for readers exploring this subject.

 


Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

NOTE: You are purchasing a standalone product; MyManagementLab does not come packaged with this content. If you would like to purchase both the physical text and MyManagementLab search for ISBN-10: 0133973026 /ISBN-13:  9780133866247. That package includes ISBN-10:  0133866246/ISBN-13:  9780133866247 and ISBN-10:  013386703X/ISBN-13:  9780133867039.

 

For courses in International Business


Cultural Understanding in International Business

International Business: The Challenges of Globalization is a comprehensive introduction to the difficulties of global entrepreneurship. By employing engaging features and real world examples through a concise and focused text, the Eighth Edition presents a fresh take on the subject that is both interesting and invaluable to readers.

 

The material has been thoroughly updated based on both reader and instructor feedback and ongoing changes in the international business world to ensure that it remains up-to-date and well received by audiences. Focusing on relating major concepts to concrete examples, this hands-on text is highly relevant to a future career as a global entrepreneur.

 

International Business addresses the issue of cultural barriers that arise in global business, as well as the theory and terminology essential to the process of conducting successful business abroad. Its brief yet inclusive coverage of all major international business topics make it the ideal introductory text for readers exploring this subject.

 


Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Pearson Education Limited
Date d'édition
2015
Langue
anglais
ISBN 10 
0133866246
ISBN 13 
9780133866247
Reliure
Broché
Nombre de pages
464
Coordonnées du fabricant
non disponible
Personne responsable
Riccardo Bacigalupo
riccardo.bacigalupo@sanoma.it

Sanoma Italia Via Arconati, 1 �
Milano
20135
Italie