Marketing: An Introduction, Sixth Canadian Edition - Couverture souple

Armstrong, Gary; Trifts, Valerie; Buchwitz, Lilly Anne

Couverture souple

ISBN 10 : 0134095804 ISBN 13 : 9780134095806

Editeur : Pearson, 2018

Synopsis

The sixth Canadian edition of  Marketing: An Introduction makes learning and teaching marketing more effective, easier, and more enjoyable than ever. Its streamlined approach strikes a careful balance between depth of coverage and ease of learning. Students will see how customer value–creating it and capturing it–drives every good marketing strategy.

KEY TOPICS:

Marketing: Creating and Capturing Customer Value; Company and Marketing Strategy: Partnering to Build Customer Relationships; Sustainable Marketing Social Responsibility and Ethics; Analyzing the Marketing Environment; Managing Marketing Information to Gain Customer Insights; Understanding Consumer and Business Buyer Behaviour; Segmentation, Targeting, and Positioning; Developing and Managing Products and Services; Brand Strategy and Management; Pricing: Understanding and Capturing Customer Value; Marketing Channels; Retailing and Wholesaling NEW; Communicating Customer Value: Advertising and Public Relations; Personal Selling and Sales Promotion; Direct, Online, Social Media, and Mobile Marketing; The Global Marketplace NEW

MARKET:

This text is appropriate for marketing majors in a one-semester course in both 4-year and 2-year institutions.

Détails de l'édition

• Éditeur: Pearson
• Date d'édition: 2018
• Langue: anglais
• ISBN 10: 0134095804
• ISBN 13: 9780134095806
• Reliure: Broché
• Numéro d'édition: 6
• Nombre de pages: 736
• Coordonnées du fabricant: Pearson; https://in.pearson.com/; ; via Lombardia 4; Arluno; Milano; 20004; Italie