Managerial Economics and Strategy - Couverture rigide

Perloff, Jeffrey; Brander, James

Couverture rigide

ISBN 10 : 0134167872 ISBN 13 : 9780134167879

Editeur : Pearson, 2016

A propos du livre

Présentation de l'éditeur

For courses in Managerial Economics.

 

A Problem-based Approach that Uses Modern Theories and Real-world Examples

Managerial Economics and Strategy uses real-­world issues and examples to illustrate how economic principles impact business decisions. Emphases on agency and contract theory, managerial behavioral economics, game theory, and pricing are especially valuable to future managers. In-text examples and boxed mini­-cases use actual data to illustrate the use of basic economic models, while Q&As pose important managerial or economic problems and demonstrate a step-by-step approach to solving them.

 

The Second Edition has been fully revised and updated to reflect new supply-and-demand curves and include discussions of corporate social responsibility, opportunistic behavior, and innovation. It also features new learning objectives, examples, end-of-chapter questions, and spreadsheet exercises.

 

Also available with MyEconLab®

MyEconLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.

 

NOTE: You are purchasing a standalone product; MyEconLab does not come packaged with this content.

 

If you would like to purchase both the physical text and MyEconLab search for:

 

0134472551 / 9780134472553 Managerial Economics and Strategy Plus MyEconLab with Pearson eText -- Access Card Package

 

Package consists of:

• 0134167872 / 9780134167879 Managerial Economics and Strategy
• 013416976X / 9780134169767 MyEconLab with Pearson eText -- Access Card -- for Managerial Economics and Strategy

Présentation de l'éditeur

Intended primarily for Managerial Economics courses, this text also provides practical content to current and aspiring industry professionals.

 

Economics is a powerful tool that can help managers to manage effectively. In Managerial Economics Jeffrey Perloff and James Brander use real-world issues and examples from actual markets to show future managers how economic principles can be used in business decisions.

 

In text examples and boxed mini-cases use actual data to illustrate how to use basic models. For example, to illustrate rivalry in oligopolistic markets, the authors look at rivalry between United and American Airlines and between Coke and Pepsi. Mini-case examples include why American Apparel is vertically integrated and why upscale manufacturers limit the number of designer hand-bags a customer is allowed to buy.

 

To help future managers learn to solve new problems, Perloff and Brander repeatedly demonstrate problem-solving through in-text Q&As. Each Q&A poses an important managerial or economic issue and demonstrates how to solve it using a step-by-step approach.

 

Note: You are purchasing a standalone product; MyEconLab does not come packaged with this content. If you would like to purchase both the physical text and MyEconLab search for ISBN-10: 0133457087/ ISBN-13: 9780133457087. That package includes:

• ISBN-10: 0321566440 / ISBN-13: 9780321566447 Managerial Economics
• ISBN-10: 013314612X / ISBN-13: 9780133146127 MyEconLab -- NEW MyEconLab with Pearson eText -- Standalone Access Card -- for Managerial Economics

MyEconLab is not a self-paced technology and should only be purchased when required by an instructor.

Détails de l'édition

• Éditeur: Pearson
• Date d'édition: 2016
• ISBN 10: 0134167872
• ISBN 13: 9780134167879
• Reliure: Relié
• Langue: anglais
• Numéro d'édition: 2
• Nombre de pages: 704