Business and Professional Communication: Plans, Processes, and Performance

DiSanza, James; Legge, Nancy

ISBN 10 : 0134238427 ISBN 13 : 9780134238425

Editeur : Pearson, 2016

Synopsis

For courses in Business and Professional Communication

 

Real business examples and fundamental skill building
Business and Professional Communication places a strong emphasis on presentations in business settings to better prepare students for the realities of daily career life. Jim DiSanza and Nancy Legge’s comprehensive topic coverage offers clear guidance for all communication practices in businesses and organizations. Centered on the notion that business communication can influence the interpretation of issues and events, the Sixth Edition provides students with practical tips, contemporary applications, and a survey of the relevant contexts for business and professional communication.
 
NOTE: This ISBN is for a Pearson Books a la Carte edition: a convenient, three-hole-punched, loose-leaf text. In addition to the flexibility offered by this format, Books a la Carte editions offer students great value, as they cost significantly less than a bound textbook.

A propos du livre

À propos de l?auteur

James R. DiSanza received his Ph.D. from Penn State University and is currently Chair of the James E. Rogers Department of Communication, Media, and Persuasion at Idaho State University. Dr. DiSanza teaches courses in leadership, business and professional communication, conflict management, and management communication. His research interests are in persuasive attack and image repair communication. 

 

Nancy J. Legge received her Ph.D. from Penn State University and is currently a professor in the James E. Rogers Department of Communication, Media, and Persuasion at Idaho State University. Dr. Legge teaches courses in image management, persuasion, the rhetoric of popular culture, and rhetorical criticism. She is the Editor of Relevant Rhetoric: A New Journal of Rhetorical Studies. Her research interests are in persuasive attack, image repair, and the rhetoric of popular culture.

Détails de l'édition

• Éditeur: Pearson
• Date d'édition: 2016
• Langue: anglais
• ISBN 10: 0134238427
• ISBN 13: 9780134238425
• Reliure: Feuillets mobiles
• Numéro d'édition: 6
• Nombre de pages: 224
• Coordonnées du fabricant: Pearson Benelux BV; productsafety@pearson.com; ; Kabelweg 37; Amsterdam; 1014 BA; Pays-Bas