Customer Relationship Management: Making Hard Decisions With Soft Numbers - Couverture rigide

Anton, Jon

Couverture rigide

ISBN 10 : 0134384741 ISBN 13 : 9780134384740

Editeur : Pearson, 1996

Synopsis

Appropriate as a stand-alone text for single-semester courses in Customer Relationship Measurement, Service Marketing, Customer Service or Consumer Affairs.

This book documents and demonstrates cost-effective techniques that the authors themselves have used to assist company managers in accomplishing strategic customer relationships management. It provides future or practicing non-technical corporate managers with the tools to better retain customers by backing their “hard decisions” with the “soft numbers” used to measure customer relationships.

A propos du livre

Présentation de l'éditeur

Appropriate as a stand-alone text for single-semester courses in Customer Relationship Measurement, Service Marketing, Customer Service or Consumer Affairs.

This book documents and demonstrates cost-effective techniques that the authors themselves have used to assist company managers in accomplishing strategic customer relationships management. It provides future or practicing non-technical corporate managers with the tools to better retain customers by backing their “hard decisions” with the “soft numbers” used to measure customer relationships.

Détails de l'édition

• Éditeur: Pearson
• Date d'édition: 1996
• Langue: anglais
• ISBN 10: 0134384741
• ISBN 13: 9780134384740
• Reliure: Relié
• Nombre de pages: 183
• Coordonnées du fabricant: non disponible
• Personne responsable: Riccardo Bacigalupo; riccardo.bacigalupo@sanoma.it; ; Sanoma Italia Via Arconati, 1 �; Milano; 20135; Italie