Strategy in Action: Strategic Thinking, Understanding and Practice - Couverture rigide

Pearson, Gordon

 
9780134535807: Strategy in Action: Strategic Thinking, Understanding and Practice
Couverture rigide
ISBN 10 : 0134535804 ISBN 13 : 9780134535807
Editeur : Pearson Education Limited, 1999

Synopsis

Strategy in Action is a thoroughly revised and updated edition of the best-selling title Strategic Thinking.

Strategy in Action emphasises the basic simplicity of much of strategic management theory, but acknowledges the complexity of using this theory to make decisions and implement successful change.

The author looks critically at various theoretical approaches to strategy and also highlights some of the practical issues that have arisen as a result of technological innovation and change. The text provides an explanation of the Hierarchy of Objectives and distinguishes between strategic and financial objectives and performance. It also provides a way of incorporating ethical considerations in the basic strategic model of business.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

Strategy in Action is a thoroughly revised and updated edition of the best-selling title Strategic Thinking.

Strategy in Action emphasises the basic simplicity of much of strategic management theory, but acknowledges the complexity of using this theory to make decisions and implement successful change.

The author looks critically at various theoretical approaches to strategy and also highlights some of the practical issues that have arisen as a result of technological innovation and change. The text provides an explanation of the Hierarchy of Objectives and distinguishes between strategic and financial objectives and performance. It also provides a way of incorporating ethical considerations in the basic strategic model of business.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Pearson Education Limited
Date d'édition
1999
Langue
anglais
ISBN 10 
0134535804
ISBN 13 
9780134535807
Reliure
Relié
Nombre de pages
480
Coordonnées du fabricant
non disponible
Personne responsable
non disponible