Articles liés à Competing in Tough Times: Business Lessons from L.l.bean,...
Competing in Tough Times: Business Lessons from L.l.bean, Trader Joe's, Costco, and Other World-class Retailers - Couverture souple
L'édition de cet ISBN n'est malheureusement plus disponible.
Synopsis
Competing in Tough Times brings together the powerful new strategies that world-class retailers are using today to survive--and thrive--in a brutally unforgiving retail environment. Internationally respected retail management expert Barry Berman shows retailers and their suppliers exactly how to build effective strategies based on cost and differentiation, plan and implement those strategies, and measure the results. Berman offers detailed coverage of implementing strategies based on becoming the low-cost provider and minimizing product proliferation; enhancing the service experience; developing and maintaining a strong private label program; and more. To support each approach, he presents full-length examples from retailers covering every market sector, from consumer goods to apparel to technology. He thoroughly examines top retailers such as Aldi, Amazon.com, L.L. Bean, Costco, Nordstrom, Publix, Stew Leonard's, Trader Joe's, Wegman's, and Whole Foods, and shares powerful insights drawn from the experiences of other leaders--from Au Bon Pain to Best Buy, Family Dollar to Target, Tesco to Walgreen.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l?auteur
Dr. Barry Berman is the Walter ‘Bud’ Miller Distinguished Professor of Business and Director of the Executive M.B.A. program at Hofstra University. He earned his Ph.D. degree in marketing management from the Graduate School and University Center of the City University of New York (CUNY). Barry Berman is co-author of Retail Management: A Strategic Approach (Prentice Hall). This is the best-selling retail management college textbook in the world. Currently in its 11th edition, this book has been published in Canadian, Chinese, Indian, Philippine, and Russian editions. Dr. Berman has also published articles that have appeared in Business Horizons, California Management Review, The International Journal of Retailing and Distribution Management, and other journals. Dr. Berman is Vice-President of the American Collegiate Retailing Association. He was also co-founder of the American Marketing Association’s Special Interest Group in Retail Management. Barry Berman has consulted for Duane-Reade, Fortunoff’s, Kohl’s, Simon Properties, NCR, Lord & Taylor, Tesco-Ireland, and other retailers.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
(Aucun exemplaire disponible)
Chercher: Créez une demandeVous ne trouvez pas le livre que vous recherchez ? Nous allons poursuivre vos recherches. Si l'un de nos libraires l'ajoute aux offres sur AbeBooks, nous vous le ferons savoir !
Créez une demande
