Introductory Management Science - Couverture rigide

Eppen, Gary D.; Gould, Floyd J.; Schmidt, Charles P.

 
9780134864402: Introductory Management Science
Couverture rigide
ISBN 10 : 0134864409 ISBN 13 : 9780134864402
Editeur : Pearson, 1992

Synopsis

This highly-esteemed text introduces readers to the key ideas of management science that will be important to them throughout their careers. Addressing the needs of readers interested in both management science and business administration careers, the book emphasizes the role of management science techniques in the larger context of business decision-making. There is a strong focus on models-how they are created, how they are used, what kinds of insights they provide-and on the critical importance of managerial judgement in utilizing those insights. At the same time, for readers interested in more technical aspects of the subject, there is an unparalleled treatment of linear programming techniques. Computer applications, including the use of spreadsheets and of many popular special-purpose software packages, are integrated throughout the text in great abundance.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

This highly-esteemed text introduces readers to the key ideas of management science that will be important to them throughout their careers. Addressing the needs of readers interested in both management science and business administration careers, the book emphasizes the role of management science techniques in the larger context of business decision-making. There is a strong focus on models—how they are created, how they are used, what kinds of insights they provide—and on the critical importance of managerial judgement in utilizing those insights. At the same time, for readers interested in more technical aspects of the subject, there is an unparalleled treatment of linear programming techniques. Computer applications, including the use of spreadsheets and of many popular special-purpose software packages, are integrated throughout the text in great abundance.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Pearson
Date d'édition
1992
Langue
anglais
ISBN 10 
0134864409
ISBN 13 
9780134864402
Reliure
Relié
Numéro d'édition
4
Nombre de pages
810
Coordonnées du fabricant
non disponible
Personne responsable
non disponible

Autres éditions populaires du même titre

9780134859392: Introductory Management Science

Edition présentée

ISBN 10 :  0134859391 ISBN 13 :  9780134859392
Editeur : Prentice Hall International Pape..., 1991
Couverture souple