Articles liés à An introduction to rhetorical communication

An introduction to rhetorical communication ISBN 13 : 9780134953823

An introduction to rhetorical communication

 
9780134953823: An introduction to rhetorical communication

Synopsis

Book by McCroskey James C

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Quatrième de couverture

An Introduction to Rhetorical Communication offers a true integration of rhetorical theory and social science approaches to public communication. This highly successful text guides students through message planning and presentation in an easy step-by-step process. An Introduction to Rhetorical Communication provides students a solid grounding in the rhetorical tradition and the basis for developing effective messages.

New and Enduring Features

  • The chapter on Ethos has been completely revised and updated with the most current research. The chapter in the new edition now recognizes and includes more references that the classical concept of ethos was more than just “source credibility.”
  • The new edition has been thoroughly updated with new and revised examples.
  • The text has been updated to include new discussions that reflect current research findings.
  • Discusses
  • Contains discussions of four classical rhetorical canons: invention, disposition, style and delivery.
  • Includes a full chapter on culture and diversity, which focuses on how the changing world raises new concern for rhetorical communicators and which emphasizes ethnocentrism using a new self-assessment measure.
  • Discusses the important ethical choices that rhetoricians face.
  • Provides sample speeches for analysis and criticism.
Praise for An Introduction to Rhetorical Criticism

“McCroskey offers a solid, time tested, traditional approach to the study of rhetoric. The book offers an impressive distillation of classical rhetoric. . .[and] demonstrates that these principles still work and that they can be taught.”
Jim Hasenauer, California State University at Northridge

“McCroskey’s book necessitates that students raise themselves beyond the level of most texts to that of true college students.”
J. Kanan Sawyer, University of Texas — Austin

Présentation de l'éditeur

An Introduction to Rhetorical Communication offers a true integration of rhetorical theory and social science approaches to public communication.

This highly successful text guides students through message planning and presentation in an easy step-by-step process. An Introduction to Rhetorical Communication provides students with a solid grounding in the rhetorical tradition and the basis for developing effective messages.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

  • ISBN 10 0134953827
  • ISBN 13 9780134953823
  • ReliureReliure inconnue
  • Langueanglais
  • Coordonnées du fabricantnon disponible

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McCroskey, James C.
Edité par Prentice-Hall, 1971
ISBN 10 : 0134953827 ISBN 13 : 9780134953823
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Vendeur : Better World Books: West, Reno, NV, Etats-Unis

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Etat : Good. 2nd. Used book that is in clean, average condition without any missing pages. N° de réf. du vendeur 6259716-6

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McCroskey, James C
Edité par Prentice-Hall, 1971
ISBN 10 : 0134953827 ISBN 13 : 9780134953823
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Vendeur : Walker Bookstore (Mark My Words LLC), Tempe, AZ, Etats-Unis

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Etat : New. TEACHER EDITION SPIRAL BOUND. N° de réf. du vendeur G0134953827011

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