Strategic Management: A Competitive Advantage Approach, Concepts and Cases - Couverture souple

David, Fred; David, Forest; David, Meredith

Couverture souple

ISBN 10 : 0135173949 ISBN 13 : 9780135173947

Editeur : Pearson, 2019

Synopsis

For undergraduate and graduate courses in strategic management.

This ISBN is for the bound textbook, which students can rent through their bookstore.

 

A practical, skills-oriented approach to strategic management

In today’s economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping students develop their own cutting-edge strategy through skill-developing exercises. It offers more coverage than any other textbook on important issues related to business ethics, social responsibility, global operations, and sustainability -- one of the reasons it is adopted at more than 500 colleges and universities worldwide. Thoroughly updated and revised with current research and examples, the 17th Edition helps students and managers effectively formulate and implement a strategic plan that can lead to a sustainable competitive advantage for any type of business.

 

This title is also available digitally as a standalone Pearson eText, or via MyLab Management, which includes the Pearson eText. These options give students affordable access to learning materials, so they come to class ready to succeed.  

A propos du livre

À propos de l?auteur

About our authors

Fred R. David, Forest R. David, and Meredith E. David are a father-son-daughter team that have published more than 50 articles in journals such as the Academy of Management Review, Academy of Management Executive, Journal of Applied Psychology, Long Range Planning, International Journal of Management, Journal of Business Strategy, and Advanced Management Journal.

Fred R. David has been lead author of this textbook for 3 decades. This text is a global leader in the field of strategic management providing an applications, practitioner-approach to the discipline. Approximately 500 colleges and universities currently use this textbook in 20 countries. With a PhD in Management from the University of South Carolina, Dr. David is currently the TranSouth Professor of Strategic Planning at Francis Marion University in Florence, South Carolina. He has published more than 40 academic journal articles.

Forest R. David has been sole author of the Case Instructor's Resource Manual for 7 editions of this textbook. This Manual provides extensive teachers' notes (solutions) for all the cases. Forest has also been sole author of the Chapter Instructor's Manual, Case MyLab, and Chapter MyLab ancillaries, as well as the free Excel Student Template found on the author website (strategyclub.com). Forest has published more than 80 strategic management cases, articles, and papers. He has taught strategic-management courses at Mississippi State University and Francis Marion University, and management courses at Campbell University.

Meredith E. David holds a PhD in Business Administration from the University of South Carolina and an MBA Degree from Wake Forest University. She's currently an Assistant Professor Marketing at Baylor University in Waco, Texas. She has published more than 30 articles, cases, and papers on marketing and strategic management in such journals as the Journal of Consumer Behavior, Journal of Advertising, Journal of Strategic Marketing, European Journal of Marketing, and Journal of Business Research. Meredith has traveled the world over as a professor and student. Before joining the coauthor team on this textbook, Meredith received the prestigious Young Researcher Award in the Hankamer School of Business at Baylor University.

Détails de l'édition

• Éditeur: Pearson
• Date d'édition: 2019
• ISBN 10: 0135173949
• ISBN 13: 9780135173947
• Reliure: Broché
• Langue: anglais
• Nombre de pages: 672
• Coordonnées du fabricant: non disponible