Business in Action - Couverture souple

Bovee, Courtland; Thill, John

Couverture souple

ISBN 10 : 013517547X ISBN 13 : 9780135175477

Editeur : Pearson, 2019

Synopsis

For introductory courses in business.
This ISBN is for the bound textbook, which students can rent through their bookstore.

A concise and comprehensive introduction to business
Business in Action remains the premier, comprehensive textbook for important introductory business principles and concepts. Featuring a highly organized, objective-driven structure, the text incorporates relevant, contemporary examples and trends from the business world. Now 16 chapters (down from 20), the 9th Edition has been streamlined to better match the needs of the course. New material, visuals, and assessment questions cover the full spectrum of contemporary business topics without filler or fluff. So students can focus on what's important ― developing the skills today's business leaders are looking for.

This title is also available digitally as a standalone Pearson eText, or via MyLab Intro to Business, which includes the Pearson eText. These options give students affordable access to learning materials, so they come to class ready to succeed.

A propos du livre

À propos de l?auteur

About our authors

Courtland L. Bovée and John V. Thill have been leading textbook authors for more than 2 decades, introducing millions of students to the fields of business and business communication. Their award-winning texts are distinguished by proven pedagogical features, extensive selections of contemporary case studies, hundreds of real-life examples, engaging writing, thorough research, and the unique integration of print and digital resources. Each new edition reflects the authors' commitment to continuous refinement and improvement, particularly in terms of modeling the latest practices in business and the use of technology.

Professor Bovée has 22 years of teaching experience at Grossmont College in San Diego, where he has received teaching honors and was accorded that institution's C. Allen Paul Distinguished Chair. Mr. Thill is a prominent communications consultant who has worked with organizations ranging from Fortune 500 multinationals to entrepreneurial start-ups. He formerly held positions with Pacific Bell and Texaco.

Courtland Bovée and John Thill were recently awarded proclamations from the Governor of Massachusetts for their lifelong contributions to education and for their commitment to the summer youth baseball program that is sponsored by the Boston Red Sox.

Détails de l'édition

• Éditeur: Pearson
• Date d'édition: 2019
• Langue: anglais
• ISBN 10: 013517547X
• ISBN 13: 9780135175477
• Reliure: Broché
• Nombre de pages: 576
• Coordonnées du fabricant: Pearson Benelux BV; productsafety@pearson.com; ; Kabelweg 37; Amsterdam; 1014 BA; Pays-Bas