Customer Service: Serve Us America - Couverture souple

Eggland, Steven A.; Britten, Michael J.

Couverture souple

ISBN 10 : 0135275083 ISBN 13 : 9780135275085

Editeur : Pearson, 2002

Synopsis

For courses in Business Administration, Marketing, Consumer Behavior, Marketing Education, Customer Service.

This book is about the consumer's right to service―convenience, courtesy, and responsiveness to problems and needs―and about organizations' willingness and ability to acknowledge and deliver that right to their clients, customers, patients, passengers, ticket buyers, constituents, etc. The book is based upon information provided by hundreds of consumers throughout the United States describing real-life transactions with a broad spectrum of businesses and institutions in both the private and public sectors. It illustrates the importance of customer satisfaction in the workplace and points out areas where businesses succeed or fail to meet customer expectations.

A propos du livre

Présentation de l'éditeur

For courses in Business Administration, Marketing, Consumer Behavior, Marketing Education, Customer Service.

This book is about the consumer's right to service―convenience, courtesy, and responsiveness to problems and needs―and about organizations' willingness and ability to acknowledge and deliver that right to their clients, customers, patients, passengers, ticket buyers, constituents, etc. The book is based upon information provided by hundreds of consumers throughout the United States describing real-life transactions with a broad spectrum of businesses and institutions in both the private and public sectors. It illustrates the importance of customer satisfaction in the workplace and points out areas where businesses succeed or fail to meet customer expectations.

Détails de l'édition

• Éditeur: Pearson
• Date d'édition: 2002
• Langue: anglais
• ISBN 10: 0135275083
• ISBN 13: 9780135275085
• Reliure: Broché
• Nombre de pages: 192
• Coordonnées du fabricant: non disponible
• Personne responsable: Riccardo Bacigalupo; riccardo.bacigalupo@sanoma.it; ; Sanoma Italia Via Arconati, 1 �; Milano; 20135; Italie