The Magazine: Everything You Need to Know to Make it in the Magazine Business - Couverture souple

Mogel, Leonard

9780135437025: The Magazine: Everything You Need to Know to Make it in the Magazine Business

Couverture souple

ISBN 10 : 0135437024 ISBN 13 : 9780135437025

Editeur : Prentice Hall, 1979

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Pr�sentation de l'�diteur

For 20 years this book has been in the forefront as the prime source of information on succeeding in the magazine business. Leonard Mogel shares his expertise gained from more than 35 years of magazine experience in this thoroughly revised and updated, full-color edition. It is an excellent primer for starting a magazine, and also provides the facts, figures, and concepts needed to enter and become successfully employed in the magazine business.

Features include:
*fundamentals of how to prepare a dummy issue and write a business plan;
*descriptions of job opportunities in the various phases of magazine publication; and
*candid interviews with industry leaders, as well as case histories of failures and successes.

Les informations fournies dans la section � A propos du livre � peuvent faire r�f�rence � une autre �dition de ce titre.