Articles liés à Managing Services: Marketing, Operations, and Human...

Managing Services: Marketing, Operations, and Human Resources - Couverture rigide

Lovelock, Christopher H.

 
9780135447017: Managing Services: Marketing, Operations, and Human Resources

Synopsis

A blend of conceptual articles and strategic insights, this book provides an integration of marketing, operations and human resources management functions in service businesses. An instructor's manual is also available.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.