Marketing Management and Strategy: A Reader - Couverture souple

Couverture souple

ISBN 10 : 0135584531 ISBN 13 : 9780135584538

Editeur : Prentice Hall College Div, 1987

Synopsis

This collection of 39 articles provides a broad overview of various marketing situations drawn from real businesses and companies, introduces readers to analytical techniques, and illustrates the use of both behavioral and quantitative concepts.

A propos du livre

Revue de presse

'... this is the first book that offers a comprehensive analysis of family law and policies in the EU. ... by providing a very strong conceptual background, Families and the European Union will not go out of date. ... Families and the European Law is very well researched and provides the reader with an invaluable wealth of sources. It is written in a clear and engaging style. It will be of interest not only to students and academics but also to practitioners and policy-makers; more generally to anybody who has an interest in this area.' European Journal of International Law

Présentation de l'éditeur

This collection of 39 articles provides a broad overview of various marketing situations drawn from real businesses and companies, introduces readers to analytical techniques, and illustrates the use of both behavioral and quantitative concepts.

Détails de l'édition

• Éditeur: Prentice Hall College Div
• Date d'édition: 1987
• Langue: anglais
• ISBN 10: 0135584531
• ISBN 13: 9780135584538
• Reliure: Broché
• Numéro d'édition: 4
• Nombre de pages: 416
• Éditeur: Kotler Philip
• Coordonnées du fabricant: non disponible
• Personne responsable: Riccardo Bacigalupo; riccardo.bacigalupo@sanoma.it; ; Sanoma Italia Via Arconati, 1 �; Milano; 20135; Italie