Mass Communication - Couverture souple

Bittner, John R.

Couverture souple

ISBN 10 : 0135607981 ISBN 13 : 9780135607985

Editeur : Pearson, 1995

Synopsis

Balancing the professional and liberal-arts dimensions of mass communication, this work incorporates a global emphasis throughout the text and stresses the critical-cultural approaches to the discipline. This edition features a multicultural perspective and critical thinking exercises. "Thinking About Media" boxes challenge students to improve their critical thinking skills, "People and Places" profiles working professionals, and "Media Business" inserts go behind the scenes of media enterprises. There are more than a dozen new pedagogical aids, including in-chapter exercises and preview objectives. An annotated Instructor's Edition, CNN Video, test bank and computerized test bank comprise the supplement package.

Détails de l'édition

• Éditeur: Pearson
• Date d'édition: 1995
• Langue: anglais
• ISBN 10: 0135607981
• ISBN 13: 9780135607985
• Reliure: Broché
• Numéro d'édition: 6
• Nombre de pages: 514
• Coordonnées du fabricant: non disponible
• Personne responsable: Riccardo Bacigalupo; riccardo.bacigalupo@sanoma.it; ; Sanoma Italia Via Arconati, 1 �; Milano; 20135; Italie