Marketing Models - Couverture souple

Lilien, Gary L.; Etc.; Kotler, Philip; Moorthy, K. Sridhar

Couverture souple

ISBN 10 : 0135619297 ISBN 13 : 9780135619292

Editeur : Prentice-Hall, 1992

Synopsis

Requiring some understanding of calculus, probability, statistics and matrix algebra, the book is designed to develop the quantitative foundations for marketing decisions. Both theoretical models which help analyse marketing issues, and decision-support models are presented. Features of the book include: focus is on substantive marketing decisions, not methodology; considers all marketing decisions: product, pricing, advertising, salesforce and distribution; self-contained text with all necessary analysis tools provided; a comprehensive set of exercises which will enable you to test your knowledge and understanding of the material; incorporates recent research findings in all aspects of marketing.

Détails de l'édition

• Éditeur: Prentice-Hall
• Date d'édition: 1992
• Langue: anglais
• ISBN 10: 0135619297
• ISBN 13: 9780135619292
• Reliure: Broché
• Nombre de pages: 650
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible