Brandmaps: The Competitive Marketing Strategy Game - Couverture souple

Chapman, Randall G.

Couverture souple

ISBN 10 : 0135974518 ISBN 13 : 9780135974513

Editeur : Pearson, 1997

Synopsis

Appropriate for advanced marketing courses.

BRANDMAPS™ is a sophisticated marketing simulation game for MS DOS personal computers that reflects a realistic approach to the complexities, uncertainties, and challenges inherent in the marketing decision-making and analysis process. To the greatest extent possible, BRANDMAPS™ is designed to represent “reality” to the participants, rather than being just a “game.”

A propos du livre

Présentation de l'éditeur

Appropriate for advanced marketing courses.

BRANDMAPS™ is a sophisticated marketing simulation game for MS DOS personal computers that reflects a realistic approach to the complexities, uncertainties, and challenges inherent in the marketing decision-making and analysis process. To the greatest extent possible, BRANDMAPS™ is designed to represent “reality” to the participants, rather than being just a “game.”

Détails de l'édition

• Éditeur: Pearson
• Date d'édition: 1997
• Langue: anglais
• ISBN 10: 0135974518
• ISBN 13: 9780135974513
• Reliure: Broché
• Numéro d'édition: 4
• Nombre de pages: 196
• Coordonnées du fabricant: non disponible
• Personne responsable: Riccardo Bacigalupo; riccardo.bacigalupo@sanoma.it; ; Sanoma Italia Via Arconati, 1 �; Milano; 20135; Italie