Study Guide - Couverture souple

Armstrong, Gary; Kotler, Philip

Couverture souple

ISBN 10 : 0136021212 ISBN 13 : 9780136021216

Editeur : Pearson, 2008

Synopsis

The 9th edition study guide provides students on the go with a valuable resource. It consists of detailed chapter outlines, student exercises, plus exercises correlated to award-winning print advertisements.  There is also a section providing suggested answers for all exercises, offering the students feedback on their responses.  Flashcards are also included. The study guide can be packaged at a low cost with new copies of this text. The study guide can also be purchased separately at www.prenhall.com/marketing.

A propos du livre

Présentation de l'éditeur

The 9th edition study guide provides students on the go with a valuable resource. It consists of detailed chapter outlines, student exercises, plus exercises correlated to award-winning print advertisements.  There is also a section providing suggested answers for all exercises, offering the students feedback on their responses.  Flashcards are also included. The study guide can be packaged at a low cost with new copies of this text. The study guide can also be purchased separately at www.prenhall.com/marketing.

Détails de l'édition

• Éditeur: Pearson
• Date d'édition: 2008
• Langue: anglais
• ISBN 10: 0136021212
• ISBN 13: 9780136021216
• Reliure: Broché
• Nombre de pages: 300
• Coordonnées du fabricant: non disponible
• Personne responsable: Riccardo Bacigalupo; riccardo.bacigalupo@sanoma.it; ; Sanoma Italia Via Arconati, 1 �; Milano; 20135; Italie