Articles liés à Business-to-Business Marketing: Analysis and Practice

Business-to-Business Marketing: Analysis and Practice - Couverture souple

Vitale, Robert; Pfoertsch, Waldemar; Giglierano, Joseph

 
9780136058281: Business-to-Business Marketing: Analysis and Practice
Couverture souple
ISBN 10 : 0136058280 ISBN 13 : 9780136058281
Editeur : Pearson, 2010

Synopsis

A foundation in business-to-business marketing that emphasizes the dynamics of the marketplace.

Written from a highly practical perspective, Business to Business Marketing aims to help readers with limited marketing experience understand the concepts in business-to-business marketing. Overall, this text emphasizes the dynamic realities of the marketplace while reinforcing the most important principles and practices that readers need to know.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

A foundation in business-to-business marketing that emphasizes the dynamics of the marketplace.

Written from a highly practical perspective, Business to Business Marketing aims to help readers with limited marketing experience understand the concepts in business-to-business marketing. Overall, this text emphasizes the dynamic realities of the marketplace while reinforcing the most important principles and practices that readers need to know.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Pearson
Date d'édition
2010
Langue
anglais
ISBN 10 
0136058280
ISBN 13 
9780136058281
Reliure
Broché
Numéro d'édition
1
Nombre de pages
552
Coordonnées du fabricant
non disponible
Personne responsable
Riccardo Bacigalupo
riccardo.bacigalupo@sanoma.it

Sanoma Italia Via Arconati, 1 �
Milano
20135
Italie