Introduction to Hospitality: International Edition - Couverture souple

Walker, John R.

Couverture souple

ISBN 10 : 0136069460 ISBN 13 : 9780136069461

Editeur : Pearson, 2008

Synopsis

For courses in Introduction to Hospitality.

This best-selling text is fully updated and streamlined for this edition. Each chapter includes an increased emphasis on globalization and environmental responsibility and a new chapter on Events Marketing appears in Part V. The practicality of previous editions continues with mini-case studies, contributions from industry experts, profiles of corporations, profiles of hospitality professionals and a new student DVD-ROM packed with resources to support readers’ coursework and their careers.

A propos du livre

Biographie de l'auteur

Dr. John R. Walker is professor and director of the Hotel, Restaurant and Tourism Management Program at the Alliant International University in San Diego, California. John's fifteen years of industry experience includes management training at the Savoy Hotel London. This was followed by terms as food and beverage manager, assistant rooms division manager, catering manager, and general manager with Grand Metropolitan Hotels, Selsdon Park Hotel, Rank Hotels, Inter-Continental Hotels, and the Coral Reef Resort, Barbados, West Indies.

For the past twenty years he has taught at two- and four-year schools in Canada and the United States. In addition to being a hospitality management consultant and text author, he has been published in The Cornell Hotel Restaurant Administration Quarterly and The Hospitality Educators Journal.

John is an editorial advisory board member for Progress in Tourism and Hospitality Research, published by John Wiley & Sons. John is a past president of the Pacific Chapter of the Council on Hotel, Restaurant, and Institutional Education (CHRIE). He is a certified hotel administrator and a certified Foodservice Management Professional (FMP).

Quatrième de couverture

Endorsed by educators, students, and industry professionals

This popular and leading text is designed for the introductory course in Hospitality. Written in a lively and engaging style, by a former industry professional, the text involves readers and invites them to share the enthusiasm for hospitality.

The third edition offers a comprehensive tour of the fascinating areas of hospitality—service, tourism, hotels, restaurants, managed services; beverages, gaming entertainment, meetings, conventions and expositions, marketing and human resources, leisure and recreation, and leadership and management.

Key features include:

• An exciting new first chapter introducing students to the world of hospitality
• Career information describing a variety of opportunities within the industry
• Personal and corporate files
• Contributing authors offer their expertise
• Websites and Internet exercises linked to each chapter's material
• More SCANS related critical thinking review questions
• Trends, Issues, and Challenges take us directly into the new millennium
• Extensive supplement package

Détails de l'édition

• Éditeur: Pearson
• Date d'édition: 2008
• Langue: anglais
• ISBN 10: 0136069460
• ISBN 13: 9780136069461
• Reliure: Broché
• Numéro d'édition: 5
• Nombre de pages: 656
• Coordonnées du fabricant: non disponible
• Personne responsable: Riccardo Bacigalupo; riccardo.bacigalupo@sanoma.it; ; Sanoma Italia Via Arconati, 1 �; Milano; 20135; Italie