Integrated Advertising, Promotion, and Marketing Communications - Couverture souple

Clow, Kenneth E.; Baack, Donald E.

Couverture souple

ISBN 10 : 0136079423 ISBN 13 : 9780136079422

Editeur : Pearson, 2009

Synopsis

For undergraduate Advertising and Integrated Marketing Communication courses.

 

Clow and Baack examine advertising and promotions through the lens of integrated marketing communications.

 

The carefully integrated approach of this text blends advertising, promotions and marketing communications together, providing students with the information they need to understand the process and benefits of successful IMC campaigns.

 

In addition to enhancing the over-all visual appeal, the fourth edition of this text has updated and revised the material to include the cutting-edge topics of the industry.

A propos du livre

Quatrième de couverture

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• Sample plans are included for all combinations of business types—product or service-based organizations that serve consumers or businesses. A non-profit sample advertising plan is also included.
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• The Task Manager guides you through each step. All tables, charts, and text outlines are customized for your specific needs.
• Contains the tables and essential charts every advertising plan should contain, plus the flexibility to add others.
• Instructions and row-by-row help are provided throughout the software.
• Use the print command to print out a beautifully formatted document that automatically merges text, tables, and charts.

Présentation de l'éditeur

For undergraduate Advertising and Integrated Marketing Communication courses.

 

Clow and Baack examine advertising and promotions through the lens of integrated marketing communications.

 

The carefully integrated approach of this text blends advertising, promotions and marketing communications together, providing students with the information they need to understand the process and benefits of successful IMC campaigns.

 

In addition to enhancing the over-all visual appeal, the fourth edition of this text has updated and revised the material to include the cutting-edge topics of the industry.

Détails de l'édition

• Éditeur: Pearson
• Date d'édition: 2009
• Langue: anglais
• ISBN 10: 0136079423
• ISBN 13: 9780136079422
• Reliure: Broché
• Numéro d'édition: 4
• Nombre de pages: 480
• Coordonnées du fabricant: non disponible
• Personne responsable: Riccardo Bacigalupo; riccardo.bacigalupo@sanoma.it; ; Sanoma Italia Via Arconati, 1 �; Milano; 20135; Italie