Management Communication: A Case-Analysis Approach - Couverture rigide

O'Rourke, James S

 
9780136079767: Management Communication: A Case-Analysis Approach
Couverture rigide
ISBN 10 : 0136079768 ISBN 13 : 9780136079767
Editeur : Pearson, 2009

Synopsis

For managerial communication courses.

Strategic communication methods that support the development of ethical and effective managers at all levels of business.

For professors who know students need effective communication skills to be successful in the business world, this text provides a strategic, yet practical view of managerial communication.

In this fourth edition, three dozen case studies are provided to help students see how their new skills would work in a real setting. A new chapter has also been added on Persuasion, examining the science behind influencing decision making in others.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Quatrième de couverture

The Second Edition of Management Communication: A Case-Analysis Approach has been updated to include:

  • A completely new chapter devoted to technology.
  • Seven new case studies, including:
    • The Augusta National Golf Club: Membership for Women or Staying the Course?
    • The Soul of Dell: The Value of Corporate Philosophy Statements.
    • Arthur Andersen LLP: An Accounting Firm in Crisis.
    • Vitruvius Sportswear, Inc.: A Question of Online Privacy.
    • Cerner Corporation: A Stinging Office Memo Boomerangs.
    • Hershey Foods, Inc.: It's Time to Kiss and Make Up.
    • Bayer AG: Anthrax and Cipro.
  • New examples, illustrations, and topic discussions in every chapter.
  • Newly revised material to reflect changes in business and society since 9/11.
  • Updated classroom questions and discussion points in every chapter.
  • New writing and speaking assignment in each chapter.
  • Newly revised appendix on "Analyzing a Case Study," and a new appendix on "Writing a Case Study."

Présentation de l'éditeur

For managerial communication courses.

Strategic communication methods that support the development of ethical and effective managers at all levels of business.

For professors who know students need effective communication skills to be successful in the business world, this text provides a strategic, yet practical view of managerial communication.

In this fourth edition, three dozen case studies are provided to help students see how their new skills would work in a real setting. A new chapter has also been added on Persuasion, examining the science behind influencing decision making in others.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Pearson
Date d'édition
2009
Langue
anglais
ISBN 10 
0136079768
ISBN 13 
9780136079767
Reliure
Relié
Numéro d'édition
4
Nombre de pages
448
Coordonnées du fabricant
non disponible
Personne responsable
Riccardo Bacigalupo
riccardo.bacigalupo@sanoma.it

Sanoma Italia Via Arconati, 1 �
Milano
20135
Italie

Autres éditions populaires du même titre

9781256848813: Management Communication: A Case-Analysis Approach: Second Custom Edition for Columbia College of Missouri

Edition présentée

ISBN 10 :  1256848816 ISBN 13 :  9781256848813
Couverture souple