Marketing Research: An Applied Orientation - Couverture rigide

Malhotra, Naresh; SPSS

 
9780136085430: Marketing Research: An Applied Orientation
Couverture rigide
ISBN 10 : 0136085431 ISBN 13 : 9780136085430
Editeur : Pearson, 2009

Synopsis

For undergraduate and graduate marketing research courses.

Experience the Interaction Between Marketing Research and Marketing Decision-Making
Marketing Research: An Applied Orientation takes a unique applied and managerial orientation that illustrates the interaction between marketing research decisions and marketing management decisions. This text is comprehensive, practical, and presents balanced coverage of both qualitative and quantitative material.

The S ixth Edition is even more current, contemporary, illustrative, and sensitive to user needs.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

For undergraduate and graduate marketing research courses.

A unique applied and managerial orientation to understanding market research.

Marketing Research: An Applied Orientation takes a unique applied and managerial orientation that illustrates the interaction between marketing research decisions and marketing management decisions. This text is comprehensive, practical, and presents balanced coverage of both qualitative and quantitative material.

The sixth edition builds upon the success of the previous editions, making the text even more current, contemporary, illustrative, and sensitive to user needs.

Présentation de l'éditeur

For undergraduate and graduate marketing research courses.

Experience the Interaction Between Marketing Research and Marketing Decision-Making
Marketing Research: An Applied Orientation takes a unique applied and managerial orientation that illustrates the interaction between marketing research decisions and marketing management decisions. This text is comprehensive, practical, and presents balanced coverage of both qualitative and quantitative material.

The Sixth Edition is even more current, contemporary, illustrative, and sensitive to user needs.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Pearson
Date d'édition
2009
Langue
anglais
ISBN 10 
0136085431
ISBN 13 
9780136085430
Reliure
Relié
Numéro d'édition
6
Nombre de pages
944
Coordonnées du fabricant
non disponible
Personne responsable
Riccardo Bacigalupo
riccardo.bacigalupo@sanoma.it

Sanoma Italia Via Arconati, 1 �
Milano
20135
Italie

Autres éditions populaires du même titre

9780136094234: SPSS SPSS, MARKETING RESEARCH : AN APPLIED ORIENTATION : GLOBAL EDITION EDITION 6

Edition présentée

ISBN 10 :  0136094236 ISBN 13 :  9780136094234
Editeur : PEARSON (France), 2010
Couverture souple