Retail Management: A Strategic Approach - Couverture rigide

Berman, Barry R.; Evans, Joel R.

 
9780136087588: Retail Management: A Strategic Approach

Synopsis

For undergraduate and graduate retail management courses

The text that helps students thrive in today’s retailing industry.

Without a pre-defined and well-integrated strategy, a retail firm may flounder as it’s attempting to cope with the changing environment that surrounds it. Berman/Evans’ reader-friendly text, Retail Management: A Strategic Approach, provides a strategic, decision-making approach that illustrates how retailers plan for, and adapt to, today’s changing and complex retail environment.   

The eleventh edition of Retail Management: A Strategic Approach highlights how retailing has changed in the new millennium.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

For undergraduate and graduate retail management courses

The text that helps students thrive in today’s retailing industry.

Without a pre-defined and well-integrated strategy, a retail firm may flounder as it’s attempting to cope with the changing environment that surrounds it. Berman/Evans’ reader-friendly text, Retail Management: A Strategic Approach, provides a strategic, decision-making approach that illustrates how retailers plan for, and adapt to, today’s changing and complex retail environment.   

The eleventh edition of Retail Management: A Strategic Approach highlights how retailing has changed in the new millennium.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.