Great Ideas in Retailing: Retail Management, A Strategic Approach - Couverture souple

Berman, Barry R.; Evans, Joel R.

Couverture souple

ISBN 10 : 013608799X ISBN 13 : 9780136087991

Editeur : Pearson, 2010

Synopsis

A companion book, Great Ideas in Retailing, contains:

1.      Exercises (1 per chapter)–suitable to be handed in for grading or for class discussion.

2.      Short Cases - 25 cases that are generally 2-4 pages in length. These are suitable for shorter assignments or for in-class discussion.

3.      Long Cases - five cases ranging in length from 5-9 pages. All of these cases are suitable as major class assignments.

4.      A team assignment broken down into 7 parts (This involves developing and implementing a plan for establishing a retail store).

 

Note: Teaching notes are available for Great Ideas in Retailing.

A propos du livre

Présentation de l'éditeur

A companion book, Great Ideas in Retailing, contains:

1.      Exercises (1 per chapter)–suitable to be handed in for grading or for class discussion.

2.      Short Cases - 25 cases that are generally 2-4 pages in length. These are suitable for shorter assignments or for in-class discussion.

3.      Long Cases - five cases ranging in length from 5-9 pages. All of these cases are suitable as major class assignments.

4.      A team assignment broken down into 7 parts (This involves developing and implementing a plan for establishing a retail store).

 

Note: Teaching notes are available for Great Ideas in Retailing.

Détails de l'édition

• Éditeur: Pearson
• Date d'édition: 2010
• Langue: anglais
• ISBN 10: 013608799X
• ISBN 13: 9780136087991
• Reliure: Broché
• Nombre de pages: 175
• Coordonnées du fabricant: non disponible
• Personne responsable: Riccardo Bacigalupo; riccardo.bacigalupo@sanoma.it; ; Sanoma Italia Via Arconati, 1 �; Milano; 20135; Italie