E-Commerce 2011 - Couverture rigide

Laudon, Kenneth C.; Traver, Carol Guercio

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Couverture rigide

ISBN 10 : 0136091199 ISBN 13 : 9780136091196

Editeur : Pearson, 2010

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Book by Laudon Kenneth Traver Carol Guercio

Les informations fournies dans la section � Synopsis � peuvent faire r�f�rence � une autre �dition de ce titre.

Pr�sentation de l'�diteur :

The market-leading text for E-commerce.

This comprehensive, market-leading text emphasizes the three major driving forces behind E-commerce–technology change, business development, and social issues–to provide a coherent conceptual framework for understanding the field.

The seventh edition–including all of the data, figures, and tables in the book–has been updated with the latest marketing and business intelligence available from eMarketer, Pew Internet & American Life Project, Forrester Research, Jupiter Research, Gartner, and other industry sources.

Les informations fournies dans la section � A propos du livre � peuvent faire r�f�rence � une autre �dition de ce titre.