SPSS SPSS, MARKETING RESEARCH : AN APPLIED ORIENTATION : GLOBAL EDITION EDITION 6 - Couverture souple

MALHOTRA, Narech

Couverture souple

ISBN 10 : 0136094236 ISBN 13 : 9780136094234

Editeur : PEARSON (France), 2010

Synopsis

This is a Pearson Global Edition.  The Pearson Editorial team worked closely with educators around the world to include content especially relevant to students outside of the United States.

 

For undergraduate and graduate marketing research courses.

Marketing Research: An Applied Orientation allows students to actually experience the interaction between marketing research and marketing decision-making.

Marketing Research: An Applied Orientation takes a unique applied and managerial orientation that illustrates the interaction between marketing research decisions and marketing management decisions. This text is comprehensive, practical, and presents balanced coverage of both qualitative and quantitative material.

The sixth edition is even more current, contemporary, illustrative, and sensitive to user needs.

A propos du livre

Présentation de l'éditeur

This is a Pearson Global Edition.  The Pearson Editorial team worked closely with educators around the world to include content especially relevant to students outside of the United States.

 

For undergraduate and graduate marketing research courses.

Marketing Research: An Applied Orientation allows students to actually experience the interaction between marketing research and marketing decision-making.

Marketing Research: An Applied Orientation takes a unique applied and managerial orientation that illustrates the interaction between marketing research decisions and marketing management decisions. This text is comprehensive, practical, and presents balanced coverage of both qualitative and quantitative material.

The sixth edition is even more current, contemporary, illustrative, and sensitive to user needs.

Détails de l'édition

• Éditeur: PEARSON (France)
• Date d'édition: 2010
• Langue: anglais
• ISBN 10: 0136094236
• ISBN 13: 9780136094234
• Reliure: Broché
• Numéro d'édition: 6
• Nombre de pages: 72
• Coordonnées du fabricant: non disponible
• Personne responsable: Riccardo Bacigalupo; riccardo.bacigalupo@sanoma.it; ; Sanoma Italia Via Arconati, 1 �; Milano; 20135; Italie