Strategic Management and Competitive Advantage: Concepts - Couverture souple

Barney, Jay; Hesterly, William S.

 
9780136094944: Strategic Management and Competitive Advantage: Concepts
Couverture souple
ISBN 10 : 0136094945 ISBN 13 : 9780136094944
Editeur : Pearson, 2009

Synopsis

For courses in strategy and strategic management.

Core strategic management concepts without the excess.  

Just the essentials―Strategic Management and Competitive Advantage strips out excess by only presenting material that answers the question: does this concept help students analyze real business situations? This carefully crafted approach provides students with all the tools necessary for strategic analysis.  

The third edition continues to be integrated around the highly successful VRIO framework while incorporating an entire chapter devoted to international management.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

For courses in strategy and strategic management.

Core strategic management concepts without the excess.  

Just the essentials— Strategic Management and Competitive Advantage strips out excess by only presenting material that answers the question: does this concept help students analyze real business situations? This carefully crafted approach provides students with all the tools necessary for strategic analysis.  

The third edition continues to be integrated around the highly successful VRIO framework while incorporating an entire chapter devoted to international management.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Pearson
Date d'édition
2009
Langue
anglais
ISBN 10 
0136094945
ISBN 13 
9780136094944
Reliure
Broché
Numéro d'édition
3
Nombre de pages
380
Coordonnées du fabricant
non disponible
Personne responsable
Riccardo Bacigalupo
riccardo.bacigalupo@sanoma.it

Sanoma Italia Via Arconati, 1 �
Milano
20135
Italie