Electronic Commerce 2010: A Managerial Perspective - Couverture rigide

Turban, Efraim; Lee, Jae K.; King, David; Liang, Ting Peng; Turban, Deborrah

Couverture rigide

ISBN 10 : 0136100368 ISBN 13 : 9780136100362

Editeur : Pearson, 2009

Synopsis

For undergraduate and graduate electronic commerce courses.

 

Explore the many aspects of electronic commerce through a managerial perspective.

 

Electronic Commerce provides a thorough explanation of what EC is, how it’s being conducted and managed, and how to assess its major opportunities, limitations, issues, and risks–all from a managerial perspective that helps make EC relevant to majors and non-majors alike.

 

The new edition reflects the latest topics that have emerged in the EC field, including social computing and “Green IT”.

Détails de l'édition

• Éditeur: Pearson
• Date d'édition: 2009
• Langue: anglais
• ISBN 10: 0136100368
• ISBN 13: 9780136100362
• Reliure: Relié
• Numéro d'édition: 6
• Nombre de pages: 968
• Coordonnées du fabricant: non disponible
• Personne responsable: Riccardo Bacigalupo; riccardo.bacigalupo@sanoma.it; ; Sanoma Italia Via Arconati, 1 �; Milano; 20135; Italie