E-Commerce 2010: Business, Technology, Society - Couverture rigide

Laudon, Kenneth C.; Traver, Carol Guercio

Couverture rigide

ISBN 10 : 0136100570 ISBN 13 : 9780136100577

Editeur : Pearson, 2010

Synopsis

For the undergraduate and graduate e-commerce course in any business discipline.

 

The market-leading text for E-commerce.

This comprehensive, market-leading text emphasizes the three major driving forces behind E-commerce―technology change, business development, and social issues―to provide a coherent conceptual framework for understanding the field.

The sixth edition―including all of the data, figures, and tables in the book―has been updated through August 2009 with the latest marketing and business intelligence available from eMarketer, Pew Internet & American Life Project, Forrester Research, Jupiter Research, Gartner, and other industry sources.

A propos du livre

Présentation de l'éditeur

For the undergraduate and graduate e-commerce course in any business discipline.

 

The market-leading text for E-commerce.

This comprehensive, market-leading text emphasizes the three major driving forces behind E-commerce—technology change, business development, and social issues—to provide a coherent conceptual framework for understanding the field.

The sixth edition—including all of the data, figures, and tables in the book—has been updated through August 2009 with the latest marketing and business intelligence available from eMarketer, Pew Internet & American Life Project, Forrester Research, Jupiter Research, Gartner, and other industry sources.

Détails de l'édition

• Éditeur: Pearson
• Date d'édition: 2010
• Langue: anglais
• ISBN 10: 0136100570
• ISBN 13: 9780136100577
• Reliure: Relié
• Numéro d'édition: 6
• Nombre de pages: 912
• Coordonnées du fabricant: non disponible
• Personne responsable: Riccardo Bacigalupo; riccardo.bacigalupo@sanoma.it; ; Sanoma Italia Via Arconati, 1 �; Milano; 20135; Italie