Marketing: An Introduction: Value Edition - Couverture souple

Armstrong, Gary; Kotler, Philip

Couverture souple

ISBN 10 : 0136102468 ISBN 13 : 9780136102465

Editeur : Pearson College Div, 2010

Synopsis

Book by Armstrong Gary Kotler Philip

A propos du livre

Présentation de l'éditeur

This best-selling, brief text introduces marketing through the lens of creating value for customers.

Today’s marketing is about creating customer value and building profitable customer relationships. With engaging real-world examples and information, Marketing: An Introduction shows readers how customer value–creating it and capturing it–drives every effective marketing strategy.

The tenth edition features a new learning design and integration with mymarketinglab, Pearson's online homework and personalized study tool. 

Détails de l'édition

• Éditeur: Pearson College Div
• Date d'édition: 2010
• Langue: anglais
• ISBN 10: 0136102468
• ISBN 13: 9780136102465
• Reliure: Broché
• Nombre de pages: 541
• Coordonnées du fabricant: non disponible
• Personne responsable: Riccardo Bacigalupo; riccardo.bacigalupo@sanoma.it; ; Sanoma Italia Via Arconati, 1 �; Milano; 20135; Italie