Articles liés à Introduction to Electronic Commerce
Synopsis
Written by experienced authors who share academic as well as real-world practices, this text features exceptionally comprehensive yet manageable coverage of a broad spectrum of E-commerce essentials from a global point of view. KEY TOPICS: Overview of Electronic Commerce; E-Marketplaces: Mechanisms, Tools, and Impacts of E-Commerce; Retailing in Electronic Commerce: Products and Services; Online Consumer Behavior, Market Research, and Advertisement; B2B E-Commerce; Innovative EC Systems: From E-Government and E-Learning to C2C E-Commerce and Collaborative Commerce; The Web 2.0 Environment and Social Networks; Mobile Computing and Commerce; E-Commerce Security and Fraud Protection; Electronic Payment Systems, Order Fulfillment, and Other Services; EC Strategy and Implementation: Justification, Globalization, SMEs, and Regulatory and Ethical Issues MARKET: Perfect for anyone looking for a brief or supplemental text on EC. Ideal for busy executives.
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Présentation de l'éditeur
Explore the essential concepts of electronic commerce.
Written by experienced authors who share academic as well as real-world practices, this text features exceptionally comprehensive yet manageable coverage of a broad spectrum of EC essentials from a global point of view.
The third edition pays special attention to the most recent developments in online behavior in our business, academic, and personal lives.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
- ÉditeurPearson
- Date d'édition2010
- ISBN 10 0136109233
- ISBN 13 9780136109235
- ReliureBroché
- Langueanglais
- Numéro d'édition3
- Nombre de pages552
- Coordonnées du fabricantnon disponible
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Introduction to Electronic Commerce
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Introduction to Electronic Commerce
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Introduction to Electronic Commerce
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Paperback. Etat : Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.95. N° de réf. du vendeur G0136109233I3N00
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Introduction to Electronic Commerce
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Introduction to Electronic Commerce (3rd Edition) (Pearson Custom Business Resources)
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Pearson, 2010
ISBN 10 : 0136109233
ISBN 13 : 9780136109235
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The Negro and the City
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ISBN 10 : 0136109233
ISBN 13 : 9780136109235
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Introduction to Electronic Commerce (3rd Edition) (Pearson Custom Business Resources)
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