Retail Management: A Strategic Approach - Couverture rigide

Berman, Barry R.; Evans, Joel R.

Couverture rigide

ISBN 10 : 0136138292 ISBN 13 : 9780136138297

Editeur : Pearson, 1997

Synopsis

Book by Berman Barry Evans Joel R

A propos du livre

Biographie de l'auteur :

Barry Berman (Ph.D. in Business with majors in Marketing and Behavioral Science) is the Walter H. "Bud" Miller Distinguished Professor of Business and Professor of Marketing and International Business at Hofstra University. He is also the director of Hofstrds Executive M.B.A. program. Joel R. Evans (Ph.D. in Business with majors in Marketing and Public Policy) is the RMI Distinguished Professor of Business and Professor of Marketing and International Business at Hofstra University. He is also the coordinator for Hofstra Master of Science programs in Marketing and Marketing Research.

While at Hofstra, each has been honored as a faculty inductee in Beta Gamma Sigma honor society, received multiple Dean's Awards for service, and been selected as the Teacher of the Year by the Hofstra M.B.A. Association. For several years, Drs. Berman and Evans were codirectors of Hofstrds Retail Management Institute and Business Research Institute. Both regularly teach undergraduate and graduate courses to a wide range of students.

Barry Berman and Joel R. Evans have worked together for 25 years in co-authoring several best-selling texts, including Retail Management: A Strategic Approach, Ninth Edition. They have also consulted for a variety of clients, from "mom-and-pop" retailers to Fortune 500 companies. They are co-founders of the American Marketing Association's Special Interest Group in Retailing and Retail Management, and currently serve on its board. They have co-chaired the Academy of Marketing Science/American Collegiate Retailing Association's triennial conference. They have been featured speakers at the annual meeting of the National Retail Federation, the world's largest retailing trade association. Each has a chapter on retailing in the most recent edition of Dartnell's Marketing Manager's Handbook.

Barry and Joel are both active Web practitioners (and surfers), and they have written and developed all of the content for the comprehensive, interactive Web site that accompanies Retail Management (www.prenhall.com/bermanevans).

Quatrième de couverture :

Capture the new spirit of retailing in an e-Commerce world in Retail Management, eighth edition

• Each chapter includes an important practical application of the Web, from Barnes and Noble's return policy for on-line purchases to how retailers often visit merchandise marts such as Americasmart and CaliforniaMart when making buying decisions.
• Technology in Retailing boxes in each chapter cover such topics as comparison shopping, electronic gift cards, and shopping centers versus cybermalls.
• Web-based exercises appear at the end of every chapter and two of the Comprehensive Cases relate to Web-based companies.
• A comprehensive Web site includes an interactive study guide, over 1,000 hot links, a glossary, and much more.

come and visit us at:

• www.prenhall.com/bermanevans

À propos de cette édition

• Éditeur: Pearson
• Date d'édition: 1997
• ISBN 10: 0136138292
• ISBN 13: 9780136138297
• Reliure: Relié
• Nombre de pages: 784