Understanding The Consumer:A European Perspective - Couverture souple

Dubois, Bernard

 
9780136163688: Understanding The Consumer:A European Perspective
Couverture souple
ISBN 10 : 0136163688 ISBN 13 : 9780136163688
Editeur : Ft PrenticeHall, 2000

Synopsis

Aimed at Management students as well as managers of private and public companies, non-profit organisations and consumer associations.At a time when consumers are often described as more demanding, less loyal and more difficult to analyse and predict, Understanding the Consumer presents the essentials of consumer behaviour as well as the associated managerial and public policy implications.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

Aimed at Management students as well as managers of private and public companies, non-profit organisations and consumer associations.At a time when consumers are often described as more demanding, less loyal and more difficult to analyse and predict , Understanding the Consumer presents the essentials of consumer behaviour as well as the associated managerial and public policy implications.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Ft PrenticeHall
Date d'édition
2000
Langue
anglais
ISBN 10 
0136163688
ISBN 13 
9780136163688
Reliure
Broché
Nombre de pages
336
Coordonnées du fabricant
non disponible
Personne responsable
GS1 Slovakia
https://www.gs1sk.org

Nantersk� 23
Žilina
010 08
Slovaquie