Buyer Behavior in Marketing Strategy - Couverture rigide

Howard, John A.

9780136690115: Buyer Behavior in Marketing Strategy

Couverture rigide

ISBN 10 : 0136690114 ISBN 13 : 9780136690115

Editeur : Prentice-Hall, 1993

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This text provides a foundation in the theory of consumer buying and its application to marketing practice. The Consumer Decision Model (CDM) as a framework for applying consumer buying theory into marketing practice is outlined. The text also shows how marketing strategies and plans can be based upon both qualitative analysis (theory) and quantitative analysis (modelling) - and yet still not require background in formal statistics.

Les informations fournies dans la section � Synopsis � peuvent faire r�f�rence � une autre �dition de ce titre.

�diteur: Prentice-Hall
Date d'�dition: 1993
Langue: anglais
ISBN 10: 0136690114
ISBN 13: 9780136690115
Reliure: Reli�
Num�ro d'�dition: 2
Nombre de pages: 480
Coordonn�es du fabricant: non disponible
Personne responsable: non disponible

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Buyer Behavior in Marketing Strategy (2nd Edn)

Howard, John A.

Edit� par Prentice-Hall, 1994

ISBN 10 : 0136690114 ISBN 13 : 9780136690115

Ancien ou d'occasion Couverture rigide

Vendeur : Anybook.com, Lincoln, Royaume-Uni

�valuation du vendeur 5 sur 5 �toiles

Etat : Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In poor condition, suitable as a reading copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1150grams, ISBN:9780136690115. N� de r�f. du vendeur 9776425

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