Articles liés à The Strategy and Tactics of Pricing: A Guide to Profitable...
Synopsis
For senior/MBA-level course in Pricing Strategy or Managerial Economics.
Practical in focus and lively in style, this text provides a comprehensive, managerially-focused guide to formulating pricing strategy.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
Quatrième de couverture
"The best book ever written about pricing is The Strategy and Tactics of Pricing by Tom Nagle and Reed Holden—these guys know their stuff and it works!" — Guy Kawasaki, CEO, Garage Technology Ventures
"For more than a decade, this book has been the most influential and highly regarded reference among pricing professionals." — Eric G. Mitchell, President, The Professional Pricing Society
"Most executives name pricing as their major challenge and major weakness. This book is an answer. It is full of new ideas arid insights." — Philip Kotler, S.C. Johnson & Son Distinguished Professor of International Marketing, Northwestern University
"An investment in Tom and Reed's book will give you the highest return you've ever had. It's an investment you can't afford not to make." — Dan Nimer, President, DNA Group
Présentation de l'éditeur
For senior/MBA-level course in Pricing Strategy or Managerial Economics.
Practical in focus and lively in style, this text provides a comprehensive, managerially-focused guide to formulating pricing strategy.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Résultats de recherche pour The Strategy and Tactics of Pricing: A Guide to Profitable...
Image d'archives
Strategy and Tactics of Pricing: A Guide to Profitable Decision Making (College Version) (2nd Edition)
Edité par
Taylor & Francis, 1994
ISBN 10 : 0136690602
ISBN 13 : 9780136690603
Ancien ou d'occasion
Paperback
Vendeur : ThriftBooks-Atlanta, AUSTELL, GA, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.25. N° de réf. du vendeur G0136690602I4N00
Quantité disponible : 1 disponible(s)
Image d'archives
The Strategy and Tactics of Pricing
Edité par
Prentice Hall, 1995
ISBN 10 : 0136690602
ISBN 13 : 9780136690603
Ancien ou d'occasion
Couverture souple
Vendeur : Anybook.com, Lincoln, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,600grams, ISBN:9780136690603. N° de réf. du vendeur 9168527
Quantité disponible : 1 disponible(s)
Image d'archives
Strategy and Tactics of Pricing: A Guide to Profitable Decision Making (College Version) (2nd Edition)
Edité par
Taylor & Francis, 1994
ISBN 10 : 0136690602
ISBN 13 : 9780136690603
Ancien ou d'occasion
Couverture souple
Vendeur : Wonder Book, Frederick, MD, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : Good. Good condition. 2nd edition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. N° de réf. du vendeur D13K-01919
Quantité disponible : 1 disponible(s)
Image d'archives
The Strategy and Tactics of Pricing
Edité par
Prentice, 1995
ISBN 10 : 0136690602
ISBN 13 : 9780136690603
Ancien ou d'occasion
Paperback
Vendeur : Open Books, Chicago, IL, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Very Good. Open Books is a nonprofit social venture that provides literacy experiences for thousands of readers each year through inspiring programs and creative capitalization of books. N° de réf. du vendeur mon0000803552
Quantité disponible : 1 disponible(s)
Image d'archives
Strategy and Tactics of Pricing: A Guide to Profitable Decision Making (College Version) (2nd Edition)
Vendeur : BennettBooksLtd, North Las Vegas, NV, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : New. In shrink wrap. Looks like an interesting title! N° de réf. du vendeur Q-0136690602
Quantité disponible : 1 disponible(s)