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The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making - Couverture souple

Nagle, Thomas T.; Holden, Reed K.

 
9780136690603: The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making
Couverture souple
ISBN 10 : 0136690602 ISBN 13 : 9780136690603
Editeur : Routledge, 1994

Synopsis

Practical in focus and lively in style, this book provides a comprehensive, managerially-focused, integrated, step-by-step guide to pricing analysis and strategy development. Numerous walk-through examples show how companies successfully or unsuccessfully implement pricing strategies.  Strategic Pricing; Costs; Financial analysis; Customers; Competition; Price-center strategy; Life Cycle Pricing; Managing Value Perceptions; Segmented Pricing; Pricing in and through Distribution Channels; Competitive Advantages; Customer Research for Pricing; The Law and Ethics.  For Marketing Managers, Product Managers, Managers of Pricing, Managers of Strategic Planning.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Quatrième de couverture

"The best book ever written about pricing is The Strategy and Tactics of Pricing by Tom Nagle and Reed Holden—these guys know their stuff and it works!" — Guy Kawasaki, CEO, Garage Technology Ventures

"For more than a decade, this book has been the most influential and highly regarded reference among pricing professionals." — Eric G. Mitchell, President, The Professional Pricing Society

"Most executives name pricing as their major challenge and major weakness. This book is an answer. It is full of new ideas arid insights." — Philip Kotler, S.C. Johnson & Son Distinguished Professor of International Marketing, Northwestern University

"An investment in Tom and Reed's book will give you the highest return you've ever had. It's an investment you can't afford not to make." — Dan Nimer, President, DNA Group

Présentation de l'éditeur

For senior/MBA-level course in Pricing Strategy or Managerial Economics.

Practical in focus and lively in style, this text provides a comprehensive, managerially-focused guide to formulating pricing strategy.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Routledge
Date d'édition
1994
Langue
anglais
ISBN 10 
0136690602
ISBN 13 
9780136690603
Reliure
Broché
Numéro d'édition
2
Nombre de pages
400
Coordonnées du fabricant
non disponible
Personne responsable
non disponible