Articles liés à The Strategy and Tactics of Pricing: A Guide to Profitable...
Synopsis
For senior/MBA-level course in Pricing Strategy or Managerial Economics.
Practical in focus and lively in style, this text provides a comprehensive, managerially-focused guide to formulating pricing strategy.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
Quatrième de couverture
"The best book ever written about pricing is The Strategy and Tactics of Pricing by Tom Nagle and Reed Holden—these guys know their stuff and it works!" — Guy Kawasaki, CEO, Garage Technology Ventures
"For more than a decade, this book has been the most influential and highly regarded reference among pricing professionals." — Eric G. Mitchell, President, The Professional Pricing Society
"Most executives name pricing as their major challenge and major weakness. This book is an answer. It is full of new ideas arid insights." — Philip Kotler, S.C. Johnson & Son Distinguished Professor of International Marketing, Northwestern University
"An investment in Tom and Reed's book will give you the highest return you've ever had. It's an investment you can't afford not to make." — Dan Nimer, President, DNA Group
Présentation de l'éditeur
For senior/MBA-level course in Pricing Strategy or Managerial Economics.
Practical in focus and lively in style, this text provides a comprehensive, managerially-focused guide to formulating pricing strategy.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
- ÉditeurRoutledge
- Date d'édition1994
- ISBN 10 0136690602
- ISBN 13 9780136690603
- ReliureBroché
- Langueanglais
- Numéro d'édition2
- Nombre de pages400
- Coordonnées du fabricantnon disponible
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EUR 38,95 expédition depuis Etats-Unis vers France
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Strategy and Tactics of Pricing: A Guide to Profitable Decision Making (College Version): United States Edition
Edité par
Taylor & Francis, 1994
ISBN 10 : 0136690602
ISBN 13 : 9780136690603
Ancien ou d'occasion
Paperback
Vendeur : WorldofBooks, Goring-By-Sea, WS, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. N° de réf. du vendeur GOR002804417
Quantité disponible : 2 disponible(s)
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Strategy and Tactics of Pricing: A Guide to Profitable Decision Making (College Version) (2nd Edition)
Edité par
Taylor & Francis, 1994
ISBN 10 : 0136690602
ISBN 13 : 9780136690603
Ancien ou d'occasion
Paperback
Vendeur : ThriftBooks-Atlanta, AUSTELL, GA, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.25. N° de réf. du vendeur G0136690602I4N00
Quantité disponible : 1 disponible(s)
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The Strategy and Tactics of Pricing
Edité par
Prentice Hall, 1995
ISBN 10 : 0136690602
ISBN 13 : 9780136690603
Ancien ou d'occasion
Couverture souple
Vendeur : Anybook.com, Lincoln, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,600grams, ISBN:9780136690603. N° de réf. du vendeur 9168527
Quantité disponible : 1 disponible(s)
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Strategy and Tactics of Pricing: A Guide to Profitable Decision Making (College Version) (2nd Edition)
Vendeur : The Book Spot, Sioux Falls, MN, Etats-Unis
Évaluation du vendeur 4 sur 5 étoiles
Paperback. Etat : New. N° de réf. du vendeur Abebooks61570
Quantité disponible : 1 disponible(s)
Image d'archives
The Strategy and Tactics of Pricing
Edité par
Prentice, 1995
ISBN 10 : 0136690602
ISBN 13 : 9780136690603
Ancien ou d'occasion
Paperback
Vendeur : Open Books, Chicago, IL, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Very Good. Open Books is a nonprofit social venture that provides literacy experiences for thousands of readers each year through inspiring programs and creative capitalization of books. N° de réf. du vendeur mon0000803552
Quantité disponible : 1 disponible(s)
Image d'archives
Strategy and Tactics of Pricing: A Guide to Profitable Decision Making (College Version) (2nd Edition)
Edité par
Taylor & Francis, 1994
ISBN 10 : 0136690602
ISBN 13 : 9780136690603
Ancien ou d'occasion
Couverture souple
Vendeur : Goodwill of Colorado, COLORADO SPRINGS, CO, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : Good. This item is in overall good condition. Covers and dust jackets are intact but may have minor wear including slight curls or bends to corners as well as cosmetic blemishes including stickers. Pages are intact but may have minor highlighting/ writing. Binding is intact; however, spine may have slight wear overall. Digital codes may not be included and have not been tested to be redeemable and/or active. Minor shelf wear overall. Please note that all items are donated goods and are in used condition. Orders shipped Monday through Friday! Your purchase helps put people to work and learn life skills to reach their full potential. Orders shipped Monday through Friday. Your purchase helps put people to work and learn life skills to reach their full potential. Thank you! N° de réf. du vendeur 466SK8001FST
Quantité disponible : 1 disponible(s)
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Strategy and Tactics of Pricing: A Guide to Profitable Decision Making (College Version) (2nd Edition)
Vendeur : BennettBooksLtd, North Las Vegas, NV, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : New. In shrink wrap. Looks like an interesting title! N° de réf. du vendeur Q-0136690602
Quantité disponible : 1 disponible(s)