Articles liés à Principles of Marketing: Global Edition
Synopsis
For undergraduate Principles of Marketing courses
This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States.
Today’s marketing challenge is creating vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Learn how to create value and gain loyal customers.
Kotler/Armstrong is a comprehensive, classic principles text organized around an innovative customer-value framework. Students learn how to create customer value, target the correct market, and build customer relationships. The changing nature of consumer expectations means that marketers must learn how to build communities in addition to brand loyalty.
The thirteenth edition of Kotler/Armstrong has been fully updated and redesigned to make the book easier to use. Chapters also now contain opening vignettes and accompanying outlines to help students study.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
Présentation de l'éditeur
For undergraduate Principles of Marketing courses
This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States.
Today’s marketing challenge is creating vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Learn how to create value and gain loyal customers.
Kotler/Armstrong is a comprehensive, classic principles text organized around an innovative customer-value framework. Students learn how to create customer value, target the correct market, and build customer relationships. The changing nature of consumer expectations means that marketers must learn how to build communities in addition to brand loyalty.
The thirteenth edition of Kotler/Armstrong has been fully updated and redesigned to make the book easier to use. Chapters also now contain opening vignettes and accompanying outlines to help students study.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Principles of Marketing
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Pearson, 2010
ISBN 10 : 0137006691
ISBN 13 : 9780137006694
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Principles of Marketing
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Principles of Marketing
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Paperback. Etat : Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less 3.4. N° de réf. du vendeur G0137006691I5N00
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Principles of Marketing
Edité par
Pearson Education, 2010
ISBN 10 : 0137006691
ISBN 13 : 9780137006694
Ancien ou d'occasion
Couverture souple
Vendeur : Anybook.com, Lincoln, Royaume-Uni
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Etat : Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1600grams, ISBN:9780137006694. N° de réf. du vendeur 8541995
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Image d'archives
Principles of Marketing
Edité par
Pearson Education, 2010
ISBN 10 : 0137006691
ISBN 13 : 9780137006694
Ancien ou d'occasion
Couverture souple
Vendeur : Anybook.com, Lincoln, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1600grams, ISBN:9780137006694. N° de réf. du vendeur 8541994
Quantité disponible : 1 disponible(s)
Image d'archives
Principles of Marketing
Edité par
Pearson Education, 2010
ISBN 10 : 0137006691
ISBN 13 : 9780137006694
Ancien ou d'occasion
Couverture souple
Vendeur : Anybook.com, Lincoln, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1550grams, ISBN:9780137006694. N° de réf. du vendeur 8541993
Quantité disponible : 1 disponible(s)
Image d'archives
Principles of Marketing
Edité par
Pearson Education, 2010
ISBN 10 : 0137006691
ISBN 13 : 9780137006694
Ancien ou d'occasion
Couverture souple
Vendeur : Anybook.com, Lincoln, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1500grams, ISBN:9780137006694. N° de réf. du vendeur 8541992
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Principles of Marketing: Global Edition
Edité par
Pearson Education, 2009
ISBN 10 : 0137006691
ISBN 13 : 9780137006694
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Softcover. Etat : Bon. Ancien livre de bibliothèque. Petite(s) trace(s) de pliure sur la couverture. Légères traces d'usure sur la couverture. Salissures sur la tranche. Edition 2009. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Slightly creased cover. Slight signs of wear on the cover. Stains on the edge. Edition 2009. Ammareal gives back up to 15% of this item's net price to charity organizations. N° de réf. du vendeur C-965-069
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Principles of Marketing: Global Edition
Edité par
Pearson Education, 2009
ISBN 10 : 0137006691
ISBN 13 : 9780137006694
Ancien ou d'occasion
Paperback
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Paperback. Etat : Used; Very Good. **SHIPPED FROM UK** We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence! Greener Books. N° de réf. du vendeur 4951109
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Image d'archives
Principles of Marketing: Global Edition
Edité par
Pearson Education, 2009
ISBN 10 : 0137006691
ISBN 13 : 9780137006694
Ancien ou d'occasion
Softcover
Vendeur : Ammareal, Morangis, France
Évaluation du vendeur 5 sur 5 étoiles
Softcover. Etat : Très bon. Ancien livre de bibliothèque avec équipements. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Ammareal gives back up to 15% of this item's net price to charity organizations. N° de réf. du vendeur G-515-758
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