Consumer Behavior: Global Edition - Couverture souple

Schiffman, Leon; Kanuk, Leslie

Couverture souple

ISBN 10 : 0137006705 ISBN 13 : 9780137006700

Editeur : Pearson Education (US), 2009

Synopsis

This is a Pearson Global Edition.  The Pearson Editorial team worked closely with educators around the world to include content especially relevant to students outside the United States.

 

For undergraduate and graduate consumer behavior courses.

The text that set the standard for consumer behavior study.

Consumer Behavior explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies.

The tenth edition captures the impact of new media on consumer behavior and focuses on the marketers’ ability to learn more about customers’ purchases in order to implement strategy with greater precision.  

A propos du livre

Présentation de l'éditeur

This is a Pearson Global Edition.  The Pearson Editorial team worked closely with educators around the world to include content especially relevant to students outside the United States.

 

For undergraduate and graduate consumer behavior courses.

The text that set the standard for consumer behavior study.

Consumer Behavior explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies.

The tenth edition captures the impact of new media on consumer behavior and focuses on the marketers’ ability to learn more about customers’ purchases in order to implement strategy with greater precision.  

Détails de l'édition

• Éditeur: Pearson Education (US)
• Date d'édition: 2009
• Langue: anglais
• ISBN 10: 0137006705
• ISBN 13: 9780137006700
• Reliure: Broché
• Nombre de pages: 600
• Coordonnées du fabricant: non disponible
• Personne responsable: Riccardo Bacigalupo; riccardo.bacigalupo@sanoma.it; ; Sanoma Italia Via Arconati, 1 �; Milano; 20135; Italie