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Introduction to Electronic Commerce: International Edition - Couverture souple

Turban, Efraim; King, David; Lang, Judy

 
9780137008070: Introduction to Electronic Commerce: International Edition

Synopsis

For undergraduate-level courses in Electronic Commerce.

Written by experienced authors who share academic as well as real-world practices, this text features exceptionally comprehensive yet manageable coverage of a broad spectrum of E-commerce essentials from a global point of view. The new edition pays special attention to the most recent developments in online behavior in our business, academic, and personal lives.

Perfect for courses where the professor chooses to use supplemental material or in a course where the professor wants a brief book.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

For undergraduate-level courses in Electronic Commerce.

Written by experienced authors who share academic as well as real-world practices, this text features exceptionally comprehensive yet manageable coverage of a broad spectrum of E-commerce essentials from a global point of view. The new edition pays special attention to the most recent developments in online behavior in our business, academic, and personal lives.

Perfect for courses where the professor chooses to use supplemental material or in a course where the professor wants a brief book.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.